ENB
ENB
Extinguishing Nurse Burnout.
FALL 2024 - Identity & Branding
Created a logo & branding for the University of Minnesota School of Nursing’s grant project: Extinguishing Nurse Burnout with Optimized Organization Strategies.
Two template slidedecks! One for buisness & another for the party in the back!
Style Guide
Style Guide
Follow my process!
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Phase 1
Client requested name ideas & logos with fire like colors - reds, blues, purples. Experimented with different color palette and typefaces.
Client liked #1-3 for color, #18 for name and logo!
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Phase 2
Developing logo ideas. Played around with concepts like fire, matches, air, gasoline.
Client liked the first row!
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Phase 3
I love color exploration but I was unsure about the roundness so I experimented with sharper edges.
Client loved the sharper edges but wanted to see gradients.
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Phase 4
The least interesting but most time consuming part - typography & font pairings! Wanted a nice, sleek, bold but inviting typeface. Sans-serif.
Client liked #11, especially the italics as it looked like it was being blown out.
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Phase 5
My favorite - more color exploration! Played around with gradients to create a dynamic logo.
Client liked #8 & #10!
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Phase 6
Created variations of client’s favorite color palettes along with finalizing typography.
Client liked #1!
But wanted a less aggressive alternative color palette based on team feedback. They also wanted a less sharp version because it felt too aggressive.
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Phase 7
Heard loud and clear - implemented feedback from client’s team.
Client liked #3!
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Phase 8
Almost at the finishing line! Created some logo variations for the rounded & more abstract logo. Never hurts to see what it looks like all together.
Client ended up going with the sharp design!
