GENERO
GENERO
the Worst At It’s Best.
SPRING 2024 - Packaging & Display
Brand Series: Demonstrate foundational ability to design a series of graphics for a product line that has at 3 different scales of packaging. Each level of packaging must function appropriately for the product and visually relate to one another.
“Unsustainable for you and the planet, but at least it’s affordable… For now. We believe that fresh food should be accessible so we enlisted the services of our friendly robots and various other AI technologies to produce the cheapest but most convenient food for you and your family.”
STYLE GUIDE
STYLE GUIDE
Product Profile
Product Profile
product Description
Designs from the past brought into the future. Minimalist designs, unique package; heavy emphasis on convenience.
Super affordable, might bring up some questions about sustainability and ethical practices.
Brand personality
Sarcastic, nihilistic/pessimistic but in a funny way.
Minimalist, straightforward, honest.
Unconventional, innovative.
Target Audience
Lower to middle-class households, people who need quick & cheap meals.
College kids. Working parents. Elderly. Disabled folks. Children. People don’t care about brand name items.
Differentiators
Doesn’t care about being eco-friendly or environmentally conscious.
Very transparent about the process, to the point that it might be too honest.
Incredibly wasteful packaging but super convenient and inexpensive.
