RELAB
RELAB
ReImagine, ReNew, ReInvigorate, ReAffirm, ReThink.
FALL 2023 & SPRING 2024 - Identity & Symbols
Developed and refined branding for The University of Minnesota School of Nursing’s workforce development program called ReLab. The first iteration started in class, the second finalized design was freelance contract work.
Previous Logo
New Logo
“our Re LAB logo above signifies rebirth and hope of survivors, rising of nurses to care for others and self, and our commitment to reimagine, rethink, and renew our workforce development and support.”
MERCHANDISE
MERCHANDISE
THE PROCESS
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Version 1
Started with color palette refinement with previous design.
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Version 2
Tried a fire/warm color palette to reference a phoenix. Client asked for some taglines to connect the concepts together.
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Version 3
Went back to the drawing board. Experimented with harsher silhouettes and pushed the phoenix symbolism even further.
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Version 4
Experimented with new logo, olor palette and logo placement.
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Version 5
Client wanted to see what a more developed “flowy” phoenix bird would look like in comparison to the bolder logo.
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Version 6
Started finalizing designs & color palettes.
Style Guide
Style Guide
GRANT APPLICATION
GRANT APPLICATION
Logo usage in the official ReLab Grant Application!
PREVIOUS REDESIGN
PREVIOUS REDESIGN
Previous redesign for class. Client connected after class to further logo development.