Viande
Viande
When blood meets skin without fear.
SPRING 2024 - Packaging & Display
Label Series: Demonstrate foundational ability to design a series of product labels that clearly communicate essential product information and implements a visual language that appeals to a specific audience.
Signage
Signage
Bold, bright, obnoxious. Sarcastic, punchy, playful.
Focus on clean typography
Bold colors; minimal but impactful
Product Description
Product Profile
Product Profile
Meat-themed niche high-end luxury perfume. Does not smell like meat, but the smell is reminiscent of the animal.
Differentiators
“Morbid”/Uncommon theme, un-trendy, not meant for mass consumption. “Dirty” & uncouth branding.
Brand Personality
In your face, straightforward, bold. Humorous, ironic, not too serious. Morbid, grotesque but chic. Minimal & simple.
Target Audience
Fragrance collectors, ages: 20-40, average income. People who like niche/unique fragrances. Goth/alternative people.
STYLE GUIDE
STYLE GUIDE
Travel Size & Business Card
Meat Tags
Meat Tags
Inspiration from butcher meat tags.
THE PROCESS
THE PROCESS
CLICK THROUGH THE SLIDES TO SEE HOW VIANDE CAME TO LIFE!