Viande

Viande

When blood meets skin without fear.

SPRING 2024 - Packaging & Display

  • Label Series: Demonstrate foundational ability to design a series of product labels that clearly communicate essential product information and implements a visual language that appeals to a specific audience.

Signage

Signage

Bold, bright, obnoxious. Sarcastic, punchy, playful.

  • Focus on clean typography

  • Bold colors; minimal but impactful

Product Description

Product Profile

Product Profile

Meat-themed niche high-end luxury perfume. Does not smell like meat, but the smell is reminiscent of the animal.

Differentiators

“Morbid”/Uncommon theme, un-trendy, not meant for mass consumption. “Dirty” & uncouth branding.

Brand Personality

In your face, straightforward, bold. Humorous, ironic, not too serious. Morbid, grotesque but chic. Minimal & simple.

Target Audience

Fragrance collectors, ages: 20-40, average income. People who like niche/unique fragrances. Goth/alternative people.

STYLE GUIDE

STYLE GUIDE

Travel Size & Business Card

Meat Tags

Meat Tags

Inspiration from butcher meat tags.

THE PROCESS

THE PROCESS

CLICK THROUGH THE SLIDES TO SEE HOW VIANDE CAME TO LIFE!

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RELAB