DEATH GRIND
DEATH GRIND
GRIND TIL YOU DROP DEAD!
A fictional coffee shop that serves affordable and in-house-made cafe items, catering to those who live an unconventional life or to the outcasts, weirdos, and freaks of the world.
FALL 2023 - Identity & Symbols
Design a logo for a fictional business of your choice. The product should have a target audience and a brand identity that reflects research done in the existing market.
Employee Uniform/Merch
PRODUCT PROFILE
PRODUCT PROFILE
Mission Statement
GRIND TIL YOU DROP DEAD! Grinding the freshest, highest-quality, and unique coffee beans until we die. Let us serve you till then. Focus on Integrity, Sincerity, Uniqueness, Hospitality, Authenticity.
Brand personality
Edgy, alternative, inclusive, unconventional, rebellious.
Unique positioning
Serves affordable and in-house-made cafe items, catering to those who live an unconventional life or for the outcasts, weirdos, and freaks of the world. Very inclusive, serves gluten-free, vegetarian/vegan, and diary-free options.
Brand voice
Unconventional but welcoming. Dark, halloween, whimsical color palette. Sharp forms and shapes. Heavy musical reference to metal, rock, emo, goth.
Style Guide
Style Guide
STORE FRONT SIGN
Packaging
Focus on brand cohesion
Experiment with how logos can be manipulated
Giftcards
Giftcards
Focus on patterns/surface design
Unique applications of logos
Logo scaled down
Menu Mockup!
Can you recognize any of the references?
THE PROCESS
THE PROCESS
Wicked work like this doesn’t get made in one day. Click through the slides for the process!